Why should I care about personal branding?

How people view you or your business on a personal level is critical to success. Creating an authentic and true message to send to your potential clients is an essential step in marketing. We want to convey that we are people too; that we understand and care about our products, services, and customers. Putting a face to this message is a powerful way to get the point across. Create an executive portrait or a business portrait for our customers to see will humanize us in an increasingly dehumanized marketing environment.

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© 2016 by David Brittain